Ku-bik-um

Goal: Creation of the concept of visual identity design that will show an easy and interesting way for children’ studying.

The concept for ‘Kubikum’ is based on the cubism style and represents the idea of division complex objects into smaller elements, as it is very important for each parent to help their child to understand this world. So, parents try to simplify everything for their children and give them the opportunity to collect and gather all «the simple elements» relying on their own perception of the world. The function of these cubes also includes the main idea of gathering the simple elements (letters) in more complex ones (words) and learn how to read and understand them. These cubes develop thinking, attention, sight, hearing, speech due to the unique methodology of Evgeny Chaplygin. It is a set that successfully solves the problem of “teaching a child to read”.