Proper packaging design. How to do it accurately?

The development of packaging design is a crucial step preceding the release of a new product or rebranding. Errors at this stage are able to reduce all other efforts to «no», since the end result may not correspond to the goals set. It should be clearly visible on the supermarket shelf, and its appearance should meet the internal content.

The development consists of two parts: graphics and semantics.

The semantic component includes:

1. Name of goods.

2. Brand, producing goods.

3. Manufacturer Name.

4. Quality properties.

5. Benefits (promotions, offers).

The meaningful part is the presentation of the product from the best side. Via this one the manufacturer conducts a dialogue with the buyer, telling the story of the commodity.

The graphics component includes:

1. Drawing or photo of the product.

2. Brand logo.

3. Background.

4. Awards.

For a positive image most often used by photographers and food stylists.

What should be considered creating packaging design?

The most important rule is to avoid overloading. Too much information will have a repulsive effect. To do this, you can use the KISS method — Keep It Short and Simple.

1. The correct selection of colors. It is difficult for a person to perceive five shades at the same time, so there is no need to use a rich gamut when creating inscriptions and drawings.

2. Using information should tell the truth. If the content is very different from the declared appearance, the product loses the opportunity for long-term cooperation with the consumer.

3. Quality packaging. Appearance is good, but if during transport the product has lost its presentation, then it will acquire it with less enthusiasm.

The main functions of packaging: to inform the buyer about the goods and manufacturer, product safety, advertising, and so on. An effective way to stimulate and advertise is an interesting, unusual packaging. Of course, the invention of original packaging will increase the cost significantly. But if you rely on research, which proved that 30% of sales depends on the quality and exclusivity of packaging, it becomes clear that these costs will pay off as soon as possible.

Packing standards:

1. Ability to cause association.

2. Presentation of advertising information.

3. A guarantee of quality, safety, functionality.

4. Stimulation of the purchase.

High-Class professionals give priority to these aspects. As a result, customers receive packaging and labels of such design that their products become recognizable and immediately fall into the shopping list of preferences.

In my work, I take into account not only the features of the product but also the psychological aspects that ensure the attractiveness of the product. The approaches I use guarantee the strengthening of market positions and brand promotion.

Developing the packaging design, it is necessary to use the photo style, perfectly executed illustrations, and food styling, intelligently combining individual elements to achieve a perfect result. So buyers need just a quick glance to identify the brand.